idiosyncrasy Today

Scathing social commentary meets the gamer generation.

Friday, December 01, 2006

Kutaragi is out, Hirai is in

After a major reshuffle of Sony higher up positioning, creator of the Sony Playstation 1, 2 and 3 Ken Kutaragi has been "promoted" to chairman and chief executive of Sony Computer Entertainment. This new found position takes him out of the immediate day to day actions of the console war at a very important time, just weeks after the PS3 launch.

Replacing him is none other than Kaz Hirai the SCEA head honcho, you may know him from any E3 coverage you've seen in the recent past.

Analysts believe that this shift in the upper echelon of Sony is a sign of a change in their future prospects. Sony may have done this to better prepare themselves for leaping out of the console competition to focus primarily on software as opposed to hardware.

Full Article Here

\\drew

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