Sony Australian Head Speaks out about PS3

Australia has seen a huge spur in the gaming industry during this round of console development. The XBOX360, after its launch, was the fastest selling console ever in Australian history. Then with the launch of the Wii a new console held the illustrious title. Will the PS3 be next to snatch it away?

According to SCE Regional Director Michael Ephraim PS3 will absolutely not take the prize. That's right, it won't. Thank God for some honesty.

It will be a huge launch, [but] the launch is one of a number of highlights on the long trek that we will take the PlayStation 3 on over probably the next 10 years We are very excited about the Blu-ray, high-definition evolution that will happen over the next three years. PlayStation 3 will have better and better standing as people understand that..

See, this is the kind of logical thinking that tends to fall to the wayside in loo of penis waving contests. My electronic penis is bigger! *Hi-Def!*... *Blu-Ray!*... *Revolutionary!* *Ridge Racer!*. Each company does it and I suppose that's marketing, but me? I prefer some honesty from my rich console cover-children.

Thanks Mr. Ephraim for laying it out. Yes the PS3 is a good system, but are people going to own it today? No... no they aren't. But in 3-5 years when the price goes down and people can afford it? Sure, why not.

\\drew