More Viral Advertising

In case some people have missed it, I would recommend reading my article on "Viral Frenzy" I wrote a while ago when Blizzard was gearing up towards their announcement of Starcraft 2.

Well another group is at it, but this time it's not for a video game, but for a new movie. Very little is known about the movie save for a convoluted trailer at the beginning of the Transformers movie (and now available on apple.com) and a string of sites possibly connected.

The only site that is confirmed to be associated with the the movie is the one proclaiming the movie's release date. 1-18-08.com

This site features 2 pictures, each flash enabled so the internet legions can move and rotate them to find "secrets". Hundreds of websites have begun hypothesizing hidden meanings in the images and have spawned further mentions throughout the web (see: idiosyncrasy today amongst others).

There is another site that is thought to possibly be associated with the movie. The site, Ethan Haas was Right, features a puzzle cube that awards players with snippits of video when they solves chunks of the puzzle as well as quotes. But in an article on aintitcool.com, JJ Abrams states that the Haas site has nothing to do with the upcoming movie, saying that there are sites out there for the movie, but the only one people have found is 1-18-08.com.

Much talk has flooded the proverbial tubes on this one, some people claim it's a new Godzilla movie, while others say that it is a movie based off the writings of HP Lovecraft.

This text excerpt is the main focal point for Cthulhu reference:

…war came, no longer from the elemental nor from the star’s rain of fire. The world was again remade, and the glow was as the coming of the sun upon the Earth. The children of the gods were again too few, scattered and divided and among them walked the ancients and those whose thoughts were not as to the towers and the marvels, but to the End and the destruction of the Earth and to the fires from which nothing could escape.

As a scholar of Cthulhu I'd like to take this moment to say that what I have seen as their arguments for such are currently unfounded. The text quips that are referenced are not (from what I can find in my complete collection of his writings) his words. Perhaps they are made to be in his likeness, but even then they are too divergent from his standard levels of mysticism and subtlety. Very rarely are end of days depicted by Lovecraft, the best readers get there are short allusions to possible doomsday events.

Likewise the wording is all wrong, Lovecraft wrote with an eloquent level of sophistication and scientific reasoning. Also, the mythos would be incorrect based on his writings of the world.

Interesting take, but I just don't see it based solely on this paragraph.

We'll see where this round of internet propaganda takes us, as the internet is simply buzzing with theories, conspiracies, and an all around hunger for understanding.

\\drew