Fury sets itself up to close its servers.

Auran Games, the Australia based video game studio has stated that it will be shutting down their servers for the game Fury as they have failed to find a viable business model to earn massive amounts of bling (see: any money whatsoever).

Their much hyped yet poorly received MMO Fury has been slowly slipping into decrepity ever since the release. Auran Games has had to layoff much of their staff and the title went from a monthly subscription business model to a free to play with additional features available for purchase similar to many Korean MMO's.

Company CEO Tony Hilliam states, "We have reached our time limit to find a solution that would help us keep the Fury servers open, sadly, no solution has been found and so we have no alternative than to shut the servers down in 48 hours."

Then while referencing the team Hilliam said, "To the Auran team, who put their heart and soul into making Fury, thanks for your efforts. As I said many times before, we need to be much better than the competition to have a chance of succeeding. We gave it everything we had and history now judges that it still wasn't good enough."

It's always tough to see a company crumble. Currently I question any developer with aspirations of toppling the WoW figure-head of the MMO genre. It is a lofty task and without differentiating yourself early with solid differences and possibly striving to appeal to a different audience the likelihood of success is fairly low.

\\drew